Martha Taylor Greenway

Martha Taylor Greenway, has over 30 years of executive experience in strategy and performance management in the education and nonprofit sectors.


Prior to launching GSG, Martha served numerous roles, most recently as Deputy Superintendent, with Fulton County Schools – a Georgia school system of 95,000 students in urban, suburban and rural communities, which surrounds, but is separate from the City of Atlanta. Her responsibilities covered diverse areas including research, student assessment, strategy and innovation, policy and legislative relations, communications, technology, human resources, charter schools and the education foundation. During her tenure, she led a broad community engagement process resulting in approval of Fulton County Schools as the largest charter system in Georgia.


Martha led the first implementations of the Balanced Scorecard in both the nonprofit sector and K-12 education. The school system implementation was honored with the Balanced Scorecard Hall of Fame and is documented in a case study by the Harvard Business School.


Martha also worked extensively with the United Way system, in two local communities and as Vice President of Planning and Policy at the national organization. While with United Way of America, she managed the development of the United Way’s first national strategic plan and reorganization of the governance structure; oversaw the national market research program; and led the development of a manual and training model for local, nonprofit organizations to measure results, Measuring Program Outcomes: A Practical Approach, which is still widely used. This program was awarded the American Society of Public Administration’s Organizational Leadership Award.


Early in her career Martha worked with a variety of human service organizations including a county department of Family and Children’s Services, a state Youth Development Center, a county mental health board and a state mental health department. These experiences resulted in a deep and lasting commitment to improving conditions for children and youth.


Martha’s work has been featured in Education Week, Digital Directions, The Chronicle of Philanthropy, the book Strategy Maps by Robert Kaplan and David Norton, and several other books and journal articles. Martha holds a Master’s of Public Administration and a Master’s of Social Work, both from Ohio State University where she was a Graduate Fellow. She is a graduate of the Vanderbilt Superintendents Institute, Leadership America, Leadership Atlanta and the Atlanta Regional Leadership Institute.  

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