The Advanced Technology Development Center

Strategic Planning Support


The Opportunity:

The Advanced Technology Development Center (ATDC) at Georgia Tech is Georgia’s technology incubator. Founded in 1980, ATDC has developed a global reputation for fostering technological entrepreneurship.  Through a unique framework combining curriculum, coaching, connections, and community, ATDC helps technology startups succeed.  ATDC had not revisited its strategy since its inception almost 30 years ago.

Our Services:

As a pre-approved vendor with Georgia Tech Strategic Consulting Services, GSG is called upon regularly to support strategy needs of the university.  We provided the following services to support the development of a strategic plan for ATDC:

  • Reviewed historical performance

  • Facilitated staff input into an organizational assessment and environmental scan

  • Interviewed more than 20 key informants from university leaders, ATDC companies, public and private-sector partners, funders, and policy makers

  • Facilitated a steering committee to develop priority five-year outcomes, strategic themes within which to focus improvement, and a set of strategic initiatives to address improvement objectives within each strategic theme.

The Results:

The strategic plan has been shared with university leaders and the ATDC Advisory Board.  Several strategic initiatives are moving toward implementation.

Greenway Strategy Group

Strategy Development

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