For more than 65 years, Northside Youth Organization (NYO) has fostered the growth and development of young athletes as part of the North Atlanta community. Over the years, NYO has grown to serve nearly 5,000 participants annually in baseball, basketball, softball, football, and cheerleading programs. GSG was engaged to develop the organization’s first strategic plan.
Conducted an organizational assessment through collection and analysis of a variety of operational data (by-laws, volunteer participation, youth participation, facility use, organizational structures, business processes, and expenses and revenues)
Conducted multiple interviews and focus groups with key stakeholders
Designed and conducted a survey of parents to understand their perceptions of the organization
Completed an environmental scan to understand the competing opportunities for youth sports in the area as well as national trends
Facilitated sessions with the Strategic Planning Committee and Board of Directors to create the strategic direction and strategic plan components, including multi-year action plans for implementation and performance metrics.